Products:

Mattresses

Unique Feature:

Organic materials

Comfort Range:

Medium to Plush for each sleeper

Types:

Pocket coil with quilted top

Materials:

Natural Materials like Latex, Organic Cotton & Wool, Pocket Springs

Most Popular Model:

The Avocado Original

Price Range:

$$$-$$$$

Mattress Lux Review:

We love Avocado because they have perfected the art of making comfortable beds with natural materials.

Products:

Mattresses

Unique Feature:

Ultra Cooling Cover

Comfort Range:

Medium to Ultra Plush

Types:

Hybrid (Pocket coil + smooth top) & Traditional Quilted

Materials:

Natural materials like cotton, wool, Latex Foam with memory foam

Most Popular Model:

Puffy Original

Price Range:

$$-$$$

Mattress Lux Review:

Puffy has jumped onto the scene with products that outperform their price tags. Jam-packed with comfort materials, Puffy has created some of the world's most comfortable beds available.

Products: 

Mattresses & Top of Bed

Unique Feature: 

Modular design with interchangeable support levels and breathable performance covers

Comfort Range: 

Medium firm to soft

Types: 

Hybrid, Smooth Top, Adjustable-compatible, Smart Performance

Materials: 

Air-X® ventilated foams, React+ foam, Boost foam, Ver-Tex® cool-to-touch fabric

Most Popular Model: 

M3 Performance Mattress

Price Range: 

$$$–$$$$

Mattress Lux Review: 

Bedgear is perfect for the athlete or tech-forward sleeper. Its M3 mattress is fully customizable, allowing each side of the bed to have a different comfort level. With cool-touch fabrics and incredible airflow, it’s a top choice for hot sleepers, fitness lovers, or couples with different needs.

Products: 

Birch Natural, Birch Luxe Natural

Unique Feature: 

Certified organic and sustainably sourced materials, handcrafted in the USA

Comfort Range: 

Medium firm to medium plush

Types: 

Hybrid, Latex, Smooth Top, Adjustable-compatible

Materials: 

Organic cotton, natural Talalay latex, wool, individually wrapped coils, organic cashmere (Luxe only)

Most Popular Model: Birch Luxe Natural

Price Range: $$$–$$$$

Mattress Lux Review: 

Birch brings high-end eco-conscious luxury to the bedroom. Its use of natural and organic materials doesn’t just feel great—it’s better for your body and the planet. With firm yet pressure-relieving support, Birch is ideal for back and stomach sleepers, hot sleepers, or anyone seeking a cleaner, greener sleep.

Products: 

Mattresses

Unique Feature: 

Adjustable comfort technology, Zoned support and patented cooling covers made in-house

Comfort Range: 

Extra firm to medium plush

Types: 

Hybrid, Gel Memory Foam, Smooth Top, Adjustable-compatible

Materials: 

CertiPUR-US® certified foams, zoned coil systems, Sparkle Foam™, Phase Change fabric

Most Popular Model: 

Faith Hybrid

Price Range: 

$$$–$$$$

Mattress Lux Review: Diamond Mattress delivers advanced cooling and targeted back support in every layer. Known for their durability and sleep tech, these beds are especially great for hot sleepers and those with back pain.

Products:

Mattresses

Unique Feature:

7lb Density Ultra Conforming Memory Foam

Comfort Range:

Medium Firm to Ultra Plush

Types:

Hybrid (Pocket coil + smooth top) & Traditional Quilted

Materials:

Natural materials like cotton, wool, Latex Foam with memory foam

Most Popular Model:

Midnight Lux

Price Range:

$$-$$$

Mattress Lux Review:

Helix is known for being one of the biggest values in the industry with some of the most amazing feels. These beds have grown in popularity because they feel like luxury bedding without the luxury price tag.

Products: 

Mattresses

Unique Feature: 

Handcrafted in Georgia using American-sourced components

Comfort Range: 

Firm to plush

Types: 

Traditional Innerspring, Hybrid, Pillow Top, Euro Top

Materials: 

Individually wrapped coils, high-density foam, gel-infused memory foam

Most Popular Model: 

Heritage Signature Euro Top

Price Range: 

$$–$$$

Mattress Lux Review: 

Heritage Sleep Concepts is a hidden gem for value-conscious shoppers who still want quality craftsmanship. Every bed is made in the USA, with a focus on comfort and durability. A solid choice for guest rooms, first-time buyers, or anyone who appreciates Southern-made products.

Products:  Mattresses

Unique Feature: Chiropractor-endorsed back support and SmartCell™ responsive technology

Comfort Range: Medium firm to ultra plush

Types: Hybrid, Innerspring, Adjustable-compatible, Smooth Top, Euro Top

Materials: High-density foams, graphite-infused memory foam, natural latex, encased coils, SmartCells

Most Popular Model: SmartLife Lily Luxury Plush

Price Range: $$$–$$$$$

Mattress Lux Review: King Koil offers luxurious, body-contouring support—especially for those seeking responsive, tech-enhanced sleep. The SmartLife series adapts in real time to your movements, while other collections provide classic comfort and durability. Excellent for couples that have different comfort preferences.

Products:

Mattresses

Unique Feature:

Modular style mattress choose your individual comfort preference

Comfort Range:

Medium to Plush for each sleeper

Types:

Pocket coil with quilted top

Materials:

Natural Materials like Latex, Organic Cotton & Wool, Pocket Springs

Most Popular Model:

The Naturepedic

Price Range:

$$$-$$$$

Mattress Lux Review: We love Naturepedic because it allows our customers to have a mattress that is perfect for them by customizing the materials for each individual sleeper

Products:

Mattresses

Unique Feature:

Ultra Cooling Cover

Comfort Range:

Medium to Ultra Plush

Types:

Hybrid (Pocket coil + smooth top) & Traditional Quilted

Materials:

Natural materials like cotton, wool, Latex Foam with memory foam

Most Popular Model:

Puffy Original

Price Range:

$$-$$$

Mattress Lux Review:

Puffy has jumped onto the scene with products that outperform their price tags. Jam-packed with comfort materials, Puffy has created some of the world's most comfortable beds available.

Products:

Top of Bed: Comforters, Sheets, Pillows, Pillow Cases, Protectors

Unique Feature:

PrecisionFit sheets prevent slippage, enveloping pillow cases keep pillows from sliding out.

Comfort Range:

Soft through Silky

Types:

Natural and Performance

Materials:

Tencel, Natural Latex Foam, Lyocell, Cotton, Kapok, Down

Most Popular Model:

SoftCell Pillow

Price Range:

$$-$$$

Mattress Lux Review:

We love PureCare because they provide high-quality products that compliment the mattress to enhance the experience.

Products:

Mattresses

Unique Feature:

Patented “Extra-Edge™ Support System” and cooling Tencel® cover designed for durability and temperature regulation.

Comfort Range:

Softer (Plush) to Extra-Firm (Plus model)

Types:

Luxury Hybrid (pocket coil + Euro-pillow top) and Hotel-Style Quilted Innerspring

Materials:Eco-friendly Tencel® cover, gel-infused foams, natural latex (in select models), cotton, and individually wrapped coils with zoned support

Price Range:

$$-$$$

Mattress Lux Review:

WinkBeds delivers a hotel-luxury sleep experience built to last. With options from plush to ultra-supportive, and even a Plus model made for heavier sleepers, WinkBeds is one of the most versatile luxury hybrid lines on the market. Their durability testing and strong edge support make them a standout choice for shoppers who want comfort that doesn’t quit.