Privacy Policy

Effective Date: 8/25/2025

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1. Introduction

At Mattress Lux (“us”, “we”, “our” or the “Company”), we value your privacy and the importance of safeguarding your data. This Privacy Policy (the "Policy") describes our privacy practices for the activities set out below. As per your rights, we inform you how we collect, store, access, and otherwise process information relating to individuals. In this Policy, personal data ("Personal Data") refers to any information that on its own, or in combination with other available information, can identify an individual.

We are committed to protecting your privacy in accordance with the highest level of privacy regulation. As such, we follow the obligations under the below regulations:

• EU’s General Data Protection Regulation (GDPR)

• Brazil’s Data Protection Legislation (LGPD)

• California's Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA) and California Online Privacy Protection Act (CalOPPA)

• Colorado Privacy Act (CPA)

• Utah Consumer Privacy Act (UCPA)

• Connecticut Data Privacy Act (CTDPA)

• Virginia Consumer Data Protection Act (VCDPA)

• Texas Data Privacy and Security Act (TDPSA)

• Oregon Consumer Privacy Act (OCPA)

• Montana Consumer Data Privacy Act

• Delaware Personal Data Privacy Act

• Nebraska Data Privacy Law

• New Hampshire Data Privacy Act

• New Jersey Data Privacy Act

• Minnesota Consumer Data Privacy Act

• Maryland Online Consumer Protection Act

• South Africa’s Protection of Personal Information Act (POPIA)

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Scope

This Policy applies to the mattresslux.net website and domains.

This Policy does not apply to third-party applications, websites, products, services or platforms that may be accessed through (non-Mattress Lux) links that we may provide to you. These sites are owned and operated independently from us, and they have their own separate privacy and data collection practices. Any Personal Data that you provide to these websites will be governed by the third-party’s own privacy policy.

 

2. Personal Data We Collect

What Personal Data We Collect
When you make a purchase, or attempt to make a purchase, we may collect:

• Account Information such as your name, email address, and password

• Payment Information such as billing address, phone number, credit/debit card, or other payment method

 

How We Collect Your Personal Data
We collect data:

• Directly from you (forms, account creation, checkout, newsletters, surveys, customer support)

• Automatically (cookies, device data, usage data, browsing activity, abandoned carts)

• From third parties (analytics providers like Google, payment processors, or social media logins)

 

Device and Usage Data
We may automatically collect and store information about your visit using browser cookies or similar technologies. This includes IP address, device type, browser type, and pages visited.

 

3. Purpose and Legal Basis for Processing

We process Personal Data:

• To fulfill orders and provide services (contractual necessity)

• To improve our website and services (legitimate interest)

• For fraud prevention and security

• With your consent (e.g., newsletters, promotions)

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4. Third Party Tools & Hosting

Our website is powered by Wix.com Ltd. Wix provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Wix’s data storage, databases, and general Wix applications. They store your data on secure servers behind a firewall.

You can read more about how Wix handles data here: Wix Privacy Policy.

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5. Cookies

We use cookies to:

• Ensure core site functionality (strictly necessary cookies)

• Remember preferences (preference cookies)

• Improve performance (analytics cookies, e.g., Google Analytics)

• Deliver personalized experiences (marketing cookies)

You can control cookies in your browser settings.

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6. Data Sharing and Disclosure

We may share your data with:

• Wix (our hosting and commerce platform)

• Payment processors (for transactions)

• Analytics providers (to improve our website)

• Marketing service providers (for email/newsletters, if opted in)

We may disclose data if required by law, court order, or to protect rights, property, or safety.

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7. How We Keep Your Data Safe

We implement organizational and technical safeguards to protect your information, including encryption, firewalls, and secure transmission protocols. In the event of a data breach, you will be notified if required by law.

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8. Children’s Privacy

We do not knowingly collect Personal Data from children under 16. If we learn we have inadvertently collected data from a child, we will delete it.

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9. Your Rights

Depending on your location, you may have rights including:

• Access to your data

• Rectification of incorrect data

• Erasure (“right to be forgotten”)

• Restriction of processing

• Data portability

• Right to opt-out of targeted advertising or data sales

• Right to object to processing

• Right not to face discrimination for exercising your rights
   

You can exercise these rights by contacting us (see Section 11).

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10. Changes to this Policy

We may update this Policy from time to time. Any changes will be posted on this page with an updated effective date.
 

11. Contact Us

If you have questions about this Privacy Policy, or wish to exercise your rights, please contact us:

Mattress Lux
Email: info@mattresslux.com
Website: www.mattresslux.net