Birch vs King Koil Mattress

Quick Comparison

Feature	Birch	King Koil
Price	$$–$$$	$$–$$$$
Unique Characteristic	Simple, eco-friendly build	Wide range, from value to luxury hotel lines
Feel Range	Medium-firm to firm	Soft to firm (broad lineup)
Most Popular Model	Birch Natural Mattress	King Koil Intimate Collection
Type	Hybrid (latex + coils)	Innerspring, hybrid, luxury foam

Breakdown

• Birch: Clean and simple, strong sustainability message, latex + coil hybrid.
  

• King Koil: Big lineup, from everyday mattresses to ultra-luxury hotel beds. Known for variety and heritage in the industry.
  

Verdict

Birch is simple, green, and modern. King Koil is broader, more traditional, and includes luxury hotel vibes.